E3 overview - digital strategy
Taught by Ben Wilson · AI tutor support included
In this E3 overview lesson, you'll learn how digital strategy is reshaping modern business and why senior leaders must now integrate digital thinking into their core strategy.
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In this lesson
- 0:00 Digital strategy syllabus overview
- 0:32 Digital transformation and key concepts
- 1:27 Digital leadership and board engagement
- 2:33 How online platforms reshape business
- 4:00 Digital metrics and customer engagement
- 4:34 Digital talent acquisition and upskilling
- 5:07 Cloud computing and infrastructure
- 6:03 Big data volume variety velocity
- 6:37 Internet of Things connected devices
- 7:13 Artificial intelligence and machine learning
- 7:55 Blockchain security and business approaches
About this lesson
The video covers the two main syllabus areas: digital transformation (including digital strategy, leadership, consumption patterns, metrics, and talent) and key digital technologies (cloud computing, big data, the internet of things, artificial intelligence, and blockchain). You'll discover why companies need board-level digital awareness, how customer expectations have shifted online, and the practical approaches organisations use to build or acquire digital capability. This foundation prepares you for the Strategic Management module and helps you understand why digital competence is now essential for business success at every level.
Duration: 9m
Transcript
Every lesson comes with a full searchable transcript - included with the course.
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