Change management process
Taught by Ben Wilson · AI tutor support included
You'll learn the nine-step change management process that businesses use to successfully implement strategic changes in response to market shifts.
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In this lesson
- 0:00 The nine-step change management process
- 0:32 Stage one: Analysing your current position
- 0:57 Stages two and three: Defining desired future state
- 1:42 Stage four: Analysing barriers to change
- 2:05 Stages five and six: Critical success factors and design
- 2:46 Stages seven to nine: Implementation and evaluation
- 3:10 Exam question: Change management in practice
About this lesson
This video walks you through each stage—from analysing your current competitive position to evaluating outcomes—and shows you how to identify barriers to change, set critical success factors, and manage the transition effectively. You'll see how tools like Porter's generic strategies and the Ansoff Matrix fit into the process, and work through a practical exam scenario where poor change management led to worker resistance and production disruption. By mastering this framework, you'll be able to structure organisational change confidently and anticipate potential obstacles before they derail implementation.
Duration: 5m
Transcript
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