PESTEL analysis - part 1
Taught by Ben Wilson · AI tutor support included
You'll learn what PESTEL analysis is and why it matters for strategic business planning. In this first part, we break down each of the six elements—political, economic, social, technological, environmental, and legal—and explore what factors belong under each heading.
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In this lesson
- 0:00 PESTEL analysis overview and framework
- 3:04 Political factors and government impact
- 5:19 Economic factors and market conditions
- 7:29 Social and demographic considerations
About this lesson
PESTEL is a macroeconomic tool that helps you analyse the big-picture external environment affecting an industry, not just individual companies. You'll discover how to use it as a brainstorming framework to identify risks and opportunities, then work through a practical example using an import-export business to see how it applies in real situations. By the end, you'll understand how to categorise external factors correctly—essential knowledge for case study work and strategic analysis across CIMA and ACCA qualifications.
Duration: 9m
Transcript
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