Acceptability
Taught by Ben Wilson · AI tutor support included
You'll learn what acceptability means in strategy and how to assess whether a proposed strategy will meet stakeholder expectations.
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In this lesson
- 0:00 Understanding strategy acceptability
- 0:31 Key stakeholders and their expectations
- 2:12 Kodak case study: delayed digital transition
- 5:24 Blockbuster versus Netflix exam question
- 7:03 Why Blockbuster resisted subscription model
About this lesson
This video explores the key stakeholders you need to consider—shareholders, customers, finance providers, employees, and wider society—and what each group typically expects from a business. Through real-world examples like Kodak's delayed launch of digital cameras and Blockbuster's failure to adopt Netflix's subscription model, you'll see how ignoring stakeholder expectations can derail even promising strategies. This concept is essential for Strategic Business Leader (SBL) and other strategic papers where you'll need to evaluate strategy acceptability in case study scenarios.
Duration: 9m
Transcript
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