Networks and platforms - part 1
Taught by Ben Wilson · AI tutor support included
In this lesson, you'll learn how networks and platforms operate as distinct business models, and why understanding their mechanics is essential for Strategic Business Leader and management accounting papers.
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In this lesson
- 0:00 Networks and platforms overview
- 1:02 Direct and indirect network effects
- 2:52 Platform definition and infrastructure
- 4:18 Monetising networks and platforms
- 5:35 LinkedIn as a premium recruitment platform
About this lesson
You'll explore core concepts including direct and indirect network effects, how value is delivered and extracted by platform orchestrators, and the critical role of trust in building sustainable platforms. Through real-world examples like Spotify, Uber, YouTube, and LinkedIn, you'll see how different players interact within these ecosystems and how platforms monetise their networks—from advertising and transaction fees to premium subscriptions. This knowledge directly supports your understanding of modern business strategy, value creation, and corporate responsibility in digital-first markets.
Duration: 6m
Transcript
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