Measuring success in a digital world
Taught by Ben Wilson · AI tutor support included
You'll learn how to measure digital success by setting the right key performance indicators, focusing on three essential metrics that businesses use to track performance in today's digital environment.
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In this lesson
- 0:00 Measuring success in a digital world
- 0:44 Digital traction: scale, usage, engagement
- 3:00 Net Promoter Score calculation and benchmarking
- 4:21 Customer acquisition cost explained
- 5:39 Lifetime customer value calculation
- 6:35 Exam question: Beer52 metrics analysis
About this lesson
This lesson covers digital traction—a multiplicative model combining scale, active usage, and engagement—plus three critical calculations you need to master for the exam: Net Promoter Score, Customer Acquisition Cost, and Lifetime Customer Value. You'll see how these metrics work in practice through real-world examples like Facebook, Tesco, and Toyota, then apply them to a worked exam question. By the end, you'll understand how to evaluate whether a digital business is acquiring customers effectively and whether it's sustainable long-term.
Duration: 8m
Transcript
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