Designing change

In this lesson

1. 0:00 Introduction to designing change
2. 0:32 Four levers of change management
3. 1:52 Lewin's freeze frame model explained
4. 2:28 Stage two: making the change
5. 3:07 Stage three: refreezing and embedding
6. 3:39 Exam question: Gifts Co case study
7. 4:24 Analysing the unfreezing failure

About this lesson

You'll discover the four key interventions management can use—technical, cultural, political, and interpersonal—and then explore Lewin's freeze frame model, which breaks change into three critical stages: unfreezing (preparing staff and removing barriers), changing (building buy-in and embedding new practices), and refreezing (reinforcing and sustaining the new way of working). The video walks you through each stage with a realistic exam scenario involving a company acquisition. You'll see how insufficient unfreezing—when staff aren't properly prepared for change—can create significant resistance, even when the change itself and reinforcement are well executed. This is essential knowledge for the E3 Strategic Management module, where you need to understand how to lead change initiatives and anticipate where change programmes typically fail. By the end, you'll be able to diagnose what went wrong in a change scenario and recommend the right interventions to make change stick. This directly supports exam questions that test your ability to apply change management theory to business situations.

Duration: 5m