Leading change

In this lesson

1. 0:00 Eight steps to lead change successfully
2. 0:26 Step 1: Establish sense of urgency
3. 0:42 Step 2: Form guiding coalition
4. 0:57 Step 3: Create compelling vision
5. 1:17 Step 4: Communicate vision to staff
6. 1:27 Step 5 & 6: Empower others and create wins
7. 2:04 Step 7 & 8: Consolidate and institutionalise
8. 3:00 Linking to Lewin's freeze-unfreeze model
9. 3:44 Force field analysis and change success
10. 5:11 COVID-19 case study: applying change steps

About this lesson

This video breaks down each stage with practical examples and shows you how to link this model to Lewin's change theory and force field analysis—essential knowledge for the Strategic Management module. Through a real-world Covid-19 case study, you'll see how these steps apply in practice and develop the leadership thinking you need to tackle change management questions in your exams. The eight steps form a complete change leadership journey. You start by creating urgency and assembling the right people, then build momentum by communicating a clear vision and empowering others to act. The middle stages focus on maintaining energy through short-term wins, while the final steps embed the change into how the organisation operates long-term. Understanding how these steps map onto the unfreeze-change-refreeze cycle helps you see the bigger picture of organisational transformation. The video also connects this framework to force field analysis, showing you how effective change leadership means strengthening driving forces and weakening resistance. By working through the Covid-19 government response, you'll see both what works and what doesn't in real change management, giving you the depth of thinking needed to answer case study questions with confidence and nuance.

Duration: 7m