Product life cycle
Taught by Ben Wilson · AI tutor support included
You'll learn how to identify which phase of the product lifecycle a product is in—introduction, growth, maturity, or decline—and how to manage it effectively at each stage. Understanding where a product sits in its lifecycle is crucial for making decisions that maximise profitability and cash flow.
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In this lesson
- 0:00 Introduction to product lifecycle management
- 0:30 The four phases of product lifecycle
- 1:28 Apple products across lifecycle stages
- 3:20 Managing products at introduction phase
- 3:54 Managing products at growth phase
- 4:18 Managing products at maturity phase
- 5:06 Managing products at decline phase
- 5:57 Exam question on lifecycle identification
About this lesson
This video walks you through the characteristics of each phase, from low sales and heavy marketing spend in introduction, through rapid growth and competitive pressures in maturity, to the exit decisions required during decline. You'll see how different management strategies apply at each stage, and work through a practical exam-style question on identifying lifecycle phases.
Duration: 7m
Transcript
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