PESTEL analysis - part 2
Taught by Ben Wilson · AI tutor support included
You'll learn how to apply each element of PESTEL analysis in depth, moving beyond the basic framework to understand what factors belong under technology, environmental, and legal headings.
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In this lesson
- 0:00 Introduction to technology in PESTEL
- 0:39 Internal and external technology impacts
- 1:48 Environmental factors and business response
- 2:56 Legal compliance and regulations
- 4:05 Categorising PESTEL factors exercise
- 6:16 Working through the lorry business example
- 8:44 PESTEL summary and key takeaways
About this lesson
This video walks you through real-world examples—from how technology enables homeworking to how environmental concerns affect brand reputation—then tests your understanding by categorising factors from an actual business case. By the end, you'll confidently distinguish between political factors (future changes) and legal ones (current regulations), and know exactly what to include when analysing any industry or organisation.
Duration: 9m
Transcript
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