Porter's value chain - part 2

In this lesson

1. 0:00 Porter's Value Chain uses and applications
2. 0:32 Understanding the value ecosystem
3. 1:52 Strategic value analysis and competitive advantage
4. 2:21 Identifying emerging threats in supply chains
5. 3:23 Recognising market outliers and disruptive models
6. 5:00 Updating value chain for modern technology
7. 6:10 Adapting value chain for service organisations
8. 7:22 Myspace versus Facebook strategic analysis

About this lesson

Understanding this broader perspective helps you identify your competitive position and spot emerging threats before they become serious rivals. You'll learn the three critical questions of strategic value analysis: Are new or emerging players entering your supply chain? Are there outliers operating different business models that could reshape the industry? And are there shifts in pricing or market dynamics you need to respond to? Real-world examples like Facebook's acquisition of WhatsApp and Spotify's disruption of the music industry illustrate how companies that miss these signals can lose market dominance. The lesson also covers how to adapt Porter's value chain for service organisations, which don't have tangible products. Instead of traditional manufacturing activities, service businesses focus on problem finding and acquisition, solution development, implementation, and control and feedback. This framework helps you apply the value chain model regardless of your industry. By the end, you'll understand how to use strategic value analysis as a tool for maintaining competitive advantage and recognising when your business model needs to evolve to stay relevant in a changing market.

Duration: 10m