Stakeholders, governance and ethics - introduction

In this lesson

1. 0:00 Introduction to Organisational Purpose, Governance and Ethics
2. 0:13 Purpose, Vision and Values Explained
3. 0:32 Stakeholders and Corporate Governance Overview
4. 1:23 Corporate Social Responsibility and Business Ethics
5. 2:10 Learning Outcomes and Key Skills
6. 3:17 Study Strategy: Comparing Real-World Companies

About this lesson

You'll learn how purpose, vision and values drive company strategy, explore Mendelow's Matrix for analysing stakeholders, and understand the broad principles of corporate governance that shape strategic decisions. The section also covers corporate social responsibility and business ethics—fundamental principles you'll need to apply when evaluating how governance and ethical considerations influence strategic options. By the end of this section, you'll be able to analyse the role of governance and ethics in generating strategic options, link purpose, vision and values together, and perform Mendelow's Matrix analysis to categorise stakeholders by their power and interest. This knowledge is essential for understanding how companies balance profit with wider societal obligations, and how ethical principles should inform every strategic choice. A helpful study tip: keep two contrasting companies in mind as you work through the content—one that genuinely embeds ethics and governance into its culture, and another that treats them as a compliance burden. This will help you contextualise the concepts and see how they play out in real business decisions.

Duration: 4m