Business ecosystems - part 1
Taught by Ben Wilson · AI tutor support included
You'll learn what business ecosystems are and how organisations create and capture value within them. This video breaks down the technical language to show you real-world examples—from traditional markets to modern platforms like the App Store—and explores the different roles businesses can play: asset providers,
This lesson is part of a paid course
Buy the course to unlock every video lesson and the AI Tutor, plus mock exams with feedback on CIMA courses.
Already bought? Sign in
Ask the AI tutor anything about this lesson
It knows every lesson in the course — explanations, clarifications, practice questions.
In this lesson
- 0:00 Introduction to business ecosystems
- 1:16 Understanding ecosystems as marketplaces
- 2:23 How ecosystems improve access and lower costs
- 3:37 Modern digital ecosystems and platforms
- 4:14 Four key roles within ecosystems
- 5:13 Platform providers and process providers
- 6:18 Specialised roles and experienced providers
- 7:08 Creating value through co-creation
- 8:09 Collaboration and data sharing benefits
- 9:00 Direct and indirect value capture methods
About this lesson
platform providers, process providers, and experience providers. You'll discover practical strategies for adding value through co-creation and collaboration, and understand how value capture works when multiple players interact in complex marketplaces. This is essential knowledge for understanding modern business strategy and how organisations operate interdependently in today's connected economy.
Duration: 10m
Transcript
Every lesson comes with a full searchable transcript - included with the course.
Get the E3 Objective Test course
All 107 video lessons, timed mock exams marked instantly with an explanation for every question, an AI Tutor in every lesson and lifetime access.
Already bought? Sign in