Networks and platforms - part 2

In this lesson

1. 0:00 Platform rules and participant behaviour
2. 1:28 Data sharing and rating systems
3. 2:16 Timing and transparency of information
4. 3:09 Trust-based platform principles explained
5. 4:01 Facebook political advertising case study
6. 5:01 Analysing trust principles in practice
7. 7:26 Summary of networks versus platforms

About this lesson

You'll explore how platforms control information flow, enable rating systems, and build trust through structured governance—all critical to understanding how modern digital businesses operate. This directly supports your Strategic Management (E3) studies on organisational structures and stakeholder engagement. The video examines seven key principles of trust-based platforms: security, accountability, auditability, fairness, transparency, and ethics. Using real-world examples—including Uber's approach to driver and rider data, and Facebook's controversial political advertising practices—you'll see how platforms either uphold or breach these principles. The Facebook case study demonstrates how failing on accountability, auditability, fairness, transparency, and ethics can undermine stakeholder trust, even when a platform appears secure. By working through these practical scenarios, you'll develop the ability to critically evaluate how platforms manage their responsibilities to users, providers, and society. This understanding is essential for Strategic Business Leader (SBL) case studies where you may need to advise on governance, stakeholder management, and ethical platform operations. You'll be able to apply these principles to assess whether organisations are operating with integrity and building sustainable competitive advantage through trust.

Duration: 8m