Strategy lenses and levels of strategy

In this lesson

1. 0:00 Strategy lenses and organisational levels
2. 0:51 Four strategic lenses explained
3. 1:22 Experience and emergent strategy approaches
4. 2:09 Strategy as discourse and culture
5. 2:36 Certainty and agreement matrix framework
6. 3:35 Rational strategy with clear direction
7. 4:18 Judgement strategy with flexible execution
8. 5:01 Political strategy without consensus
9. 5:59 Edge of chaos and creative freedom
10. 6:56 Accounting led strategic planning approach
11. 7:37 Position based outside in strategy
12. 8:44 Resource based inside out approach
13. 9:23 Three levels of organisational strategy
14. 10:44 Operational strategy and day to day decisions
15. 11:09 Practice question on strategy levels

About this lesson

You'll then discover the certainty and agreement matrix, which helps you decide when to be rigid about direction versus flexible about how you get there, using examples from Apple, Google, and political organisations to show how this works in practice. The second half focuses on the practical approaches businesses use to plan strategy: the accounting-led approach (letting the numbers decide), the position-based approach (spotting market opportunities), and the resource-based approach (building on what you're already good at). Finally, you'll master the three levels of strategy that matter most—corporate strategy (board-level decisions affecting the whole business), business level strategy (decisions within individual business units), and operational strategy (day-to-day departmental decisions)—with worked examples showing how these layers work together in real organisations like restaurant chains and tech firms. This content directly supports your understanding of strategic planning frameworks essential for case study and exam success, giving you the language and thinking tools to analyse business scenarios confidently.

Duration: 13m