Digital operations
Taught by Ben Wilson · AI tutor support included
In this lesson, you'll learn how digital operating models create competitive advantages and explore five distinct approaches companies use to deliver services online.
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In this lesson
- 0:00 Introduction to digital operations
- 0:19 Benefits of digital operating models
- 1:29 Lower profit volatility explained
- 2:15 Five digital operating model types
- 3:00 Customer centric model overview
- 3:40 Extra frugal and data powered models
- 4:50 Skynet and open liquid approaches
- 5:35 Tide case study walkthrough
- 6:50 Analysing Tide's operating model
About this lesson
You'll discover the key benefits of going digital—including lower startup costs, flexible scaling, and reduced profit volatility—then examine real-world examples like Netflix, Uber, and Tide to understand how customer-centric, extra frugal, data-powered, engineer-led, and open ecosystem models work in practice. By the end, you'll be able to identify which digital operating model a business is following and explain why it matters for operational efficiency and customer value. This video walks you through a structured framework for analysing digital business strategies, complete with a worked exam question on Tide, the UK challenger bank. You'll see how to evaluate a company against multiple operating models and justify your answer with specific evidence. Perfect for E1 Managing Finance in a Digital World and other papers where digital transformation appears in the syllabus.
Duration: 8m
Transcript
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