The strategy process - introduction
Taught by Ben Wilson · AI tutor support included
In this introductory lesson, you'll learn what the strategy process covers and why it matters for your qualification. You'll explore what strategy actually is, the different approaches businesses take (from formal top-down planning to flexible models), strategy lenses as different ways to view organisations, and how
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In this lesson
- 0:00 Introduction to the strategy process
- 0:29 What is strategy and strategic features
- 0:42 Different types of strategic approach
- 1:08 Understanding strategy lenses
- 1:22 Levels of strategy across organisations
- 1:37 Learning outcomes and what you'll master
- 2:09 Real-world examples to bring strategy to life
About this lesson
strategy flows across all levels of a business. By the end, you'll be able to analyse the advantages and disadvantages of strategy development, identify the essential features that make something truly strategic, and understand how different organisational levels need to align for successful implementation. The session uses real-world examples—Aldi as a cost leader, Emirates as a differentiator, and Airbnb as a flexible service model—to help you see how strategy works in practice across different business types and sectors. This approach transforms abstract concepts into tangible ideas you can apply to case studies and exam questions. Understanding these foundations now will give you confidence when tackling more complex strategic frameworks later in your studies.
Duration: 4m
Transcript
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