Drivers for change - part 2
Taught by Ben Wilson · AI tutor support included
You'll learn how customer empowerment, digital technology, and automation are reshaping modern business. In this lesson, you'll explore the drivers of change that affect how companies operate and compete: customer expectations for convenience and personalisation, the disruptive impact of digital platforms like Uber
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In this lesson
- 0:00 Customer empowerment and convenience expectations
- 1:18 Information access and personalisation in marketing
- 2:25 Digital technology disrupting traditional products
- 4:10 Automation: destruction versus capitalisation effects
- 6:20 Exam question: automation impacts on manufacturing
- 9:37 Key takeaways from globalisation to technology
About this lesson
and Spotify, and the dual effects of automation on employment and economic growth. You'll also work through an exam-style question to apply these concepts practically. Understanding these external drivers is essential for Strategic Business Leader and management case studies, where you'll need to analyse how businesses respond to changing market conditions.
Duration: 11m
Transcript
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