Resource audit (9 Ms)
Taught by Ben Wilson · AI tutor support included
In this lesson, you'll learn how to conduct a resource audit using the Nine M's model—a strategic framework that helps businesses understand and leverage their internal resources.
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In this lesson
- 0:00 Introduction to resource auditing
- 1:03 The Nine M's framework explained
- 3:29 Resource-based strategy approach
- 4:49 Apple case study ranking exercise
- 5:53 Model solution and key insights
About this lesson
The nine M's are manpower, money, management information systems, machinery, materials, markets, management, methods, and make-up (culture). By systematically evaluating each resource, you'll be able to identify where your organisation's strengths lie and how to build competitive advantage through distinctive capabilities. You'll explore how companies like Dyson and Apple have used resource-based strategy to succeed by focusing on what they do exceptionally well. The lesson walks you through a practical ranking exercise using Apple as a case study, helping you distinguish between tangible assets (machinery, materials, cash) and intangible resources (leadership, culture, methods) that often drive real competitive differentiation. This tool is essential for Strategic Business Leader (SBL) and strategic management papers, where you'll need to analyse organisational capabilities and inform strategic recommendations.
Duration: 9m
Transcript
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