Corporate social responsibility - part 2

In this lesson

1. 0:00 Corporate social responsibility stances
2. 0:36 Long term shareholder interest approach
3. 1:02 Multiple stakeholder obligation explained
4. 1:30 Shaper of society CSR model
5. 2:54 Arguments against embracing CSR
6. 4:03 Triple bottom line reporting framework
7. 7:13 Key CSR concepts summary

About this lesson

You'll learn how companies like Sports Direct and Volkswagen exemplify the risks of minimal CSR compliance, and how businesses like The Body Shop embed ethical practice at their core. The video walks you through four distinct CSR positions: short-term shareholder interest (doing the minimum), long-term shareholder interest (CSR as brand investment), multiple stakeholder obligation (balancing all stakeholder needs), and shaper of society (moral purpose first). You'll also examine arguments both for and against embracing CSR, and understand how companies respond to ethical crises through denial or proactive accountability. Finally, you'll discover triple bottom line reporting—a framework for measuring and communicating sustainability across three dimensions: people (workforce equality and diversity), planet (environmental impact and carbon footprint), and profit (commercial viability). This concept reinforces that responsible business balances financial success with genuine social and environmental contribution, and is directly relevant to your Strategic Business Leader and corporate governance studies.

Duration: 8m