Impact of ecosystems - introduction

In this lesson

1. 0:00 Ecosystem impact on organisational strategy
2. 0:25 Drivers of change in business
3. 1:00 Business ecosystems and platforms explained
4. 1:58 Mutuality and orchestration in ecosystems
5. 2:36 Learning outcomes and key capabilities
6. 4:37 Linking ecosystems to traditional models
7. 5:58 Using real-world apps to understand ecosystems

About this lesson

You'll learn what drives ecosystem change—including globalisation, technology, and demographic shifts—and understand the key concepts you'll study: business ecosystems themselves, the networks and platforms that enable them, and how organisations orchestrate and capture value within these complex environments. By the end of this section, you'll be able to analyse the drivers of change in an ecosystem, evaluate how organisations create and capture value alongside other players, and assess the impact of digital connectivity on corporate social responsibility. This content is increasingly examined across CIMA papers and builds directly on traditional frameworks like PESTEL and Porter's Five Forces, but applied to modern, technology-enabled business models. The video equips you with practical tools to succeed: linking ecosystem thinking back to analytical models you already know, recognising the critical role of data and security, and using real-world apps on your phone—Amazon, Facebook, LinkedIn, Airbnb—as live case studies. This approach makes abstract concepts concrete and immediately relevant to how business actually works today.

Duration: 7m