Stakeholders and corporate governance - part 1

In this lesson

1. 0:00 Stakeholders and corporate governance overview
2. 1:02 Mendelow's Matrix explained
3. 2:00 Categorising low power, low interest stakeholders
4. 2:24 Managing high interest, low power stakeholders
5. 3:18 Keeping satisfied stakeholders from becoming problematic
6. 4:05 Key players: high power and high interest
7. 4:38 Resolving stakeholder conflict: four approaches
8. 5:31 Applying conflict resolution to employees and shareholders
9. 8:04 Exam question: satisficing stakeholders in practice

About this lesson

You'll discover four practical approaches to resolving conflicts between competing stakeholder groups—satisficing, sequential attention, side payments, and exercise of power—and understand when each method works best. This content is essential for Strategic Business Leader (SBL) and other strategy-focused papers, where you'll need to apply stakeholder management principles to exam scenarios and demonstrate how organisations balance competing interests. The lesson begins by defining stakeholders as anyone with a stake in an organisation, then walks you through Mendelow's Matrix systematically. You'll learn how to place stakeholders into four categories: minimal effort (low power, low interest), keep satisfied (high power, low interest), keep informed (low power, high interest), and key players (high power, high interest). Each category requires a different management approach, and understanding these distinctions helps you make strategic decisions that protect your organisation's reputation and relationships. The video then explores how to resolve stakeholder conflicts using the Cyert and March framework, with practical examples showing how employees and shareholders often have competing demands around pay and dividends. By the end, you'll work through an exam-style question to see how these concepts apply in real assessment contexts, building your confidence in applying stakeholder theory to complex business situations.

Duration: 9m