Types of strategy
Taught by Ben Wilson · AI tutor support included
You'll learn the four main approaches to strategic planning and when to use each one. This video covers top-down rational planning, emergent strategy, logical incrementalism, and freewheeling opportunism—exploring how stable versus dynamic environments and organisational size determine which approach works best.
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In this lesson
- 0:00 Top down rational planning explained
- 1:11 Lexus case study strategic analysis
- 2:02 Emergent approach to strategy
- 3:27 Logical incrementalism and strategic drift
- 5:19 Freewheeling opportunism in dynamic markets
- 6:37 Practice question walkthrough
About this lesson
Through real-world examples like Lexus, Zara, BlackBerry, and a second-hand truck business, you'll understand the strengths and pitfalls of each method, including the risk of strategic drift. This is essential knowledge for Strategic Business Leader and strategic management papers, where you'll need to evaluate and recommend appropriate planning approaches based on market conditions and organisational context.
Duration: 9m
Transcript
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