Targets and rewards
Taught by Ben Wilson · AI tutor support included
You'll learn how to set targets and design reward systems that actually motivate people and drive business performance. This lesson covers the building block model—a practical framework that breaks target setting into three key components: dimensions (how you measure performance), standards (what targets you set), and
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In this lesson
- 0:00 Targets and rewards overview
- 0:38 Key factors in target setting
- 1:18 Building block model introduction
- 2:29 Dimensions: measuring performance
- 3:25 Standards: setting achievable targets
- 4:52 Rewards: motivation and clarity
- 5:25 Microsoft case study analysis
About this lesson
rewards (how you recognise achievement). You'll discover why targets must be controllable, fair, and linked to corporate strategy, and how to avoid common pitfalls that demotivate teams. The building block model formalises target setting by first identifying what to measure (results and the determinants that drive them), then setting achievable standards that encourage ownership, and finally offering clear, motivational rewards. Throughout, you'll see why controllability matters—targets outside an employee's control undermine motivation rather than boost it. A worked exam question shows how to apply this framework to real performance management challenges, making it directly relevant to your PM, APM, and SBL studies.
Duration: 6m
Transcript
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