Digital transformation
Taught by Ben Wilson · AI tutor support included
You'll learn how digital transformation reshapes business operations and why it matters for your career. This lesson explores how Covid-19 accelerated technology adoption across work and home life, then examines seven key ways digitisation disrupts markets: unconstrained supply, removing demand distortions, creating
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In this lesson
- 0:00 Digital transformation during Covid-19
- 0:58 How digitisation disrupts business operations
- 2:31 McKinsey framework for digital impact
- 6:16 Joe Wicks case study analysis
About this lesson
new markets, enabling new value propositions, reimagining business systems, cloud computing, and hyperscale platforms. You'll work through a real exam question on Joe Wicks' YouTube success to see these concepts in action, building practical understanding of how digital forces reshape competitive advantage and business strategy.
Duration: 8m
Transcript
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