Building and implementing digital strategy - introduction

In this lesson

1. 0:00 Building and implementing digital strategy
2. 0:28 Core content overview and syllabus structure
3. 0:42 Leadership skills in the digital age
4. 1:19 Digital transformation and business change
5. 1:55 Understanding digital consumers and metrics
6. 2:25 Attracting and retaining tech-savvy talent
7. 2:38 How to get ahead in your studies

About this lesson

You'll learn the key topics you'll cover—from defining digital strategy and leadership in a tech-driven world, through digital transformation and customer behaviour, to measuring success with digital metrics and building the right team. This foundation will help you understand how organisations adapt and compete in an increasingly digital environment, which is essential for the Strategic Management module. The session also gives you practical study tips to make this content stick. You'll discover how to learn from colleagues who've witnessed business transformation firsthand, explore your own company's digital strategy if possible, and reflect on your personal digital consumption and the tech skills your role demands. These real-world connections transform abstract concepts into tangible examples you can use in assessments and exams.

Duration: 4m