Resources and capabilities - introduction
Taught by Ben Wilson · AI tutor support included
You'll learn how businesses build competitive advantage through their resources and capabilities. This introduction covers four core content areas: the nine M's model for identifying business resources, Porter's value chain analysis for understanding how companies create value, product lifecycle and BCG Matrix tools
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In this lesson
- 0:00 Resources and capabilities overview
- 0:24 The nine M's model explained
- 0:49 Porter's value chain analysis
- 1:17 Product lifecycle and BCG Matrix
- 2:06 Benchmarking performance against competitors
- 2:28 Learning outcomes and key skills
- 3:19 Study tips: applying tools to real organisations
- 4:02 External analysis and supply chain thinking
About this lesson
for managing portfolios, and benchmarking techniques for measuring relative performance. By the end of this section, you'll be able to analyse value drivers, evaluate value chains, assess organisational resources, and advise on product portfolio management. Apply these frameworks to real organisations you know—whether your own employer or a familiar company like Aldi—and consider your supply chain relationships and competitive benchmarks to deepen your understanding.
Duration: 5m
Transcript
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