Influence and persuasion - part 1
Taught by Hugo Newman · AI tutor support included
You'll learn how influence works as a management tool and why it matters for your role. This lesson breaks down influence into its key dimensions—direct versus indirect, and intended versus unintended—using practical construction site examples to show how ideas spread through organisations.
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In this lesson
- 0:00 Introduction to influence and persuasion
- 0:36 Direct versus indirect influence explained
- 2:05 Intended and unintended influence types
- 5:21 Four key strategies for influencing others
- 6:56 Cialdini's principles of influence overview
- 7:06 Reciprocity principle in practice
- 8:01 Commitment and consistency in influence
- 8:39 Social proof and peer pressure dynamics
About this lesson
You'll also explore four core strategies for influencing others: coercion, rules-based approaches, bargaining, and persuasion. Finally, you'll discover Cialdini's principles of influence, starting with reciprocity, commitment and consistency, and social proof, so you can understand the psychological foundations of how people change their behaviour and attitudes at work.
Duration: 9m
Transcript
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