Project stakeholder management - part 2

In this lesson

1. 0:00 Stakeholder mapping in project management
2. 0:51 Understanding Mendelow's Matrix dimensions
3. 1:03 Determining stakeholder power levels
4. 2:20 Assessing stakeholder interest and engagement
5. 3:19 Applying Mendelow's Matrix to projects
6. 5:04 Managing stakeholders by quadrant strategy
7. 7:28 Resolving conflicts between stakeholders

About this lesson

This is essential for the Strategic Business Leader paper and other strategic modules, where stakeholder management directly impacts project success and organisational outcomes. The lesson breaks down the two key dimensions of Mendelow's Matrix: power and interest. Power is determined by three factors—organisational status, claim on resources, and formal representation in decision-making. Interest depends on what stakeholders want from the project and whether they have the time and inclination to monitor it closely. Understanding these dimensions helps you place stakeholders accurately into the four quadrants: minimal effort, keep informed, keep satisfied, and key players. You'll work through a practical example using a smartphone app development project to see how different stakeholder groups fit into each quadrant and what management approach suits them best. Minimal effort stakeholders require basic courtesy; keep informed stakeholders need regular updates but little active management; keep satisfied stakeholders have power but low interest, so you maintain their support; and key players demand careful involvement and justification of project decisions. The lesson also covers two approaches to resolving conflicts between stakeholders. Mathematical methods include prioritisation based on defined criteria, weighting and scoring, and composite measures like the balanced scorecard. Non-mathematical approaches include satisficing (prioritising strongest stakeholders first), sequential attention (managing each stakeholder in turn), side payments (compensating disadvantaged parties), and exercise of power (using authority to break deadlocks). These tools help you navigate competing stakeholder demands and keep projects on track.

Duration: 10m