The emergence of ecosystems - part 1
Taught by Hugo Newman · AI tutor support included
You'll learn what business ecosystems are and why they represent a fundamental shift from traditional competitive market views.
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In this lesson
- 0:00 Understanding the ecosystem view
- 0:15 What exactly is an ecosystem
- 1:45 Key characteristics of ecosystems
- 3:35 Smartphone ecosystem example
- 5:00 Interconnectivity and collaboration in practice
About this lesson
In this first part, we explore the core definition of ecosystems as complex, interdependent networks of enterprises working collaboratively to create and allocate value—then bring that concept to life using the smartphone industry as a practical example. You'll see how modern business environments demand adaptation and evolution, and how companies must collaborate with rivals across suppliers, platforms, devices, and infrastructure to enhance customer value. This foundation prepares you for deeper exploration of ecosystem dynamics, digital platforms, and value creation in the modules ahead.
Duration: 7m
Transcript
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