Delivering value
Taught by Hugo Newman · AI tutor support included
You'll learn how organisations get value to customers through strategic customer segmentation and effective channel management. This lesson covers the four dimensions of segmentation—geographic, psychographic, behavioural, and sociodemographic—and explains why targeting the right segments matters for delivery.
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In this lesson
- 0:00 Delivering value through business models
- 1:12 Understanding customer segmentation
- 2:25 Four dimensions of market segmentation
- 4:13 Why segmentation matters for delivery
- 5:24 Five-step segmentation process
- 6:42 Applying segmentation: Carlito case study
- 8:20 Channel management and delivery methods
- 9:04 Digital technologies transforming channels
- 10:50 Consumer power and omnichannel strategy
About this lesson
You'll also explore how digital technologies like mobile platforms and data analytics are transforming modern channel management, enabling personalisation and omnichannel distribution. By the end, you'll understand how to match customer segments with appropriate delivery channels to sustain your value proposition all the way to the end consumer.
Duration: 13m
Transcript
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