Digital disruption - part 1

In this lesson

1. 0:00 Digital disruption and business model impact
2. 1:08 Internet-enabled mobile devices explained
3. 2:43 Internet of Things and outcome economy
4. 4:49 Big data analytics and intelligent firms
5. 6:32 Automation technologies and operational efficiency
6. 8:07 Artificial intelligence and machine learning applications
7. 9:59 Cloud computing benefits and security risks

About this lesson

This lesson explores six major technological trends—from internet-enabled mobile devices and the Internet of Things to big data, automation, artificial intelligence, and cloud computing—examining how each creates new opportunities for personalisation and efficiency, while introducing distinct risks around cybersecurity, data privacy, and operational disruption. You'll understand the strategic survival strategies organisations need to implement, equipping you to recognise digital disruption's impact on business strategy and competitive advantage across your CIMA studies. In part one, we establish the foundation by mapping the technological landscape. You'll see how mobile devices have raised customer expectations for personalised experiences, how the Internet of Things enables the outcome economy where businesses sell lifestyle benefits rather than just products, and how big data analytics reveal real-time customer insights for product development. We also cover automation's efficiency gains and precision benefits—alongside the systemic risks of over-reliance—artificial intelligence's promise of hyper-personalisation through machine learning, and cloud computing's cost and coordination advantages. Throughout, you'll notice a recurring theme: each technology brings genuine competitive advantage but also genuine risk, whether that's data security, customer alienation, ethical accountability, or operational vulnerability. This content directly supports your understanding of how organisations respond to digital disruption, a core element of strategic management and business model innovation across CIMA qualifications. By grasping these six trends and their dual-edged impact, you'll be better equipped to analyse case studies, evaluate strategic decisions, and discuss organisational resilience in a digitally disrupted world.

Duration: 11m