Defining value - part 1
Taught by Hugo Newman · AI tutor support included
In this lesson, you'll learn how to define value within a business model by identifying and prioritising stakeholders, then formulating a value proposition that aligns with organisational purpose.
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In this lesson
- 0:01 Introduction to defining value in business models
- 1:31 Understanding the balanced scorecard framework
- 2:22 Four perspectives of the balanced scorecard
- 3:31 Integrating business model with balanced scorecard
- 5:00 Mapping business model stages to scorecard perspectives
- 9:04 Four step process for defining value
- 10:03 Ranking stakeholders using power, urgency, legitimacy
- 12:08 Applying power, legitimacy and urgency dimensions
About this lesson
You'll explore how the balanced scorecard framework—examining customer, internal process, innovation, and financial perspectives—maps onto the business model stages to create a comprehensive approach to value definition. The lesson introduces a four-step process for defining value: identifying relevant stakeholders, ranking and prioritising them using objective tools like power, legitimacy, and urgency analysis, identifying stakeholder needs, and formulating the value proposition. This foundational knowledge is essential for Strategic Business Leader (SBL) and other strategic modules, helping you understand how organisations systematically determine who they create value for and how to deliver it effectively.
Duration: 14m
Transcript
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