Ecosystem costs and risks

In this lesson

1. 0:00 Ecosystem strategies: costs and risks overview
2. 1:25 Four categories of ecosystem strategy costs
3. 2:03 Competency development in traditional banking
4. 3:26 Brand building in low-barrier ecosystems
5. 4:59 Product development in high-barrier ecosystems
6. 6:36 Building relationships with ecosystem participants
7. 8:06 Key risks in ecosystem strategy execution
8. 12:29 Summary and key concept review

About this lesson

You'll explore four main cost categories—developing competencies, building brand awareness, investing in product development, and establishing relationships with ecosystem partners—and understand how these vary across different ecosystem types like shark tanks, wolf packs, hornets' nests, and lions' prides. You'll also examine six critical risks: failing to identify the right partners, not developing essential capabilities, staff resistance to knowledge sharing, joining the wrong ecosystem, unintentional information leaks, and vulnerability to reputation damage through interdependency. Real-world examples from Revolute, Uber, Netflix, and pharmaceutical regulation show how these concepts apply in practice, helping you understand when and why organisations incur specific costs and face particular risks depending on their ecosystem context.

Duration: 14m