Ecosystem participants and interactions
Taught by Hugo Newman · AI tutor support included
You'll learn how ecosystem participants interact with each other and the distinct roles they play. This video breaks down three key characteristics that distinguish participants—their role, reach, and capability—and explores how interactions are shaped by rules, connections, and the flow of value exchanges.
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In this lesson
- 0:00 Ecosystem participants and their characteristics
- 1:01 Understanding participant role within ecosystems
- 1:21 Reach and capability of participants explained
- 1:55 Upwork case study real world example
- 3:50 How participants interact within ecosystems
- 4:02 Rules governing ecosystem interactions
- 4:58 Connections and value flow between participants
- 5:51 Upwork interactions rules and protocols
- 8:24 Third party connections in freelancer ecosystem
- 9:29 Complex value flows General Electric example
- 11:43 Four main ecosystem roles breakdown
- 13:25 Applying roles to Upwork ecosystem
- 15:25 Summary key characteristics review
About this lesson
Using Upwork as a real-world example, you'll discover the four main participant roles: experience providers, asset providers, process providers, and platform providers. By understanding these dynamics, you'll be able to analyse complex business ecosystems and recognise how different organisations contribute to value creation beyond traditional linear models.
Duration: 17m
Transcript
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