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Lesson 23

The elements of business models - part 3

Hugo Newman

Taught by Hugo Newman · AI tutor support included

You'll learn how to analyse your business environment using two essential frameworks: Porter's Five Forces for microenvironment analysis and PESTEL for broader market trends.

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In this lesson

  1. 0:00 Porter's Five Forces framework overview
  2. 2:33 Microenvironment versus macroenvironment analysis
  3. 4:03 Grimsley case study and supplier power
  4. 4:45 VUCA environments and business volatility
  5. 6:01 Three strategies for VUCA resilience
  6. 8:23 Business model framework recap
  7. 9:09 Value creation process and stakeholder roles

About this lesson

This lesson covers the five competitive forces—threat of new entrants, supplier power, buyer power, threat of substitutes, and competitive rivalry—and shows you when to apply each tool through a practical case study. You'll also explore VUCA environments (volatile, uncertain, complex, ambiguous) and discover three key strategies—innovation, agility, and resilience—to strengthen your business model when operating in uncertain conditions. By the end, you'll be able to identify which analytical tool fits different business scenarios and understand how to build adaptive, competitive strategies.

Duration: 10m

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