Disruptive business models
Taught by Hugo Newman · AI tutor support included
You'll learn five key strategies that established organisations use to embrace digital disruption and stay competitive: build, buy, partner, invest, and incubate.
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In this lesson
- 0:00 Five disruptive business model strategies
- 0:46 Build strategy: exploiting existing competencies
- 1:29 Buy strategy: acquiring digital disruptors
- 3:33 Partner strategy: collaboration without acquisition
- 4:47 Invest strategy: limited access, retained independence
- 5:23 Incubate strategy: hands-on accelerator programs
- 7:27 Test yourself: identify the buy strategy
- 8:13 Summary and key takeaways
About this lesson
This lesson explores when and how to apply each approach, from developing new capabilities internally to acquiring digital start-ups or collaborating with disruptors. You'll see real-world examples like McDonald's acquisition of Dynamic Yield and Google Waymo's partnership with UPS, helping you understand how organisations reinforce or transform their business models in response to technological change. Each strategy suits different organisational circumstances and objectives. The build strategy leverages existing competencies and talent to exploit internal technologies. The buy strategy involves acquiring digital disruptors to gain instant access to expertise and prevent market share loss. Partnering allows you to learn from disruptors without full acquisition costs. Investing provides limited access to skills and technologies while keeping start-ups independent. Finally, incubating combines hands-on collaboration with investment, creating mentorship ecosystems where entrepreneurs and investors work together intensively. By the end of this lesson, you'll be able to identify which strategy fits specific business scenarios and recognise how organisations navigate digital disruption across different industries and contexts.
Duration: 9m
Transcript
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