E-marketing
You'll learn what e-marketing is and how organisations use digital channels to promote products and services to their target audience.
This lesson is part of a paid course
Buy the course to unlock every video lesson and the AI Tutor, plus mock exams with feedback on CIMA courses.
Already bought? Sign in
Ask the AI tutor anything about this lesson
It knows every lesson in the course — explanations, clarifications, practice questions.
In this lesson
- 0:11 Digital marketing channels and tools
- 1:23 Six I's model characteristics explained
- 4:11 Branding and e-branding fundamentals
- 5:50 How organisations brand online
- 7:13 Online branding advantages and reach
- 8:20 Online versus traditional branding comparison
About this lesson
This video covers the key characteristics of e-marketing through the six I's model—interactivity, individualisation, integration, industry restructuring, independence of location, and information-based decision making—and explores how these principles enable more effective customer engagement than traditional marketing methods. You'll also discover e-branding: how organisations build and maintain brand identity online through website design, content marketing, social media, and online reputation management. By the end, you'll understand the advantages of online branding over traditional approaches, including global reach, measurability, cost-effectiveness, and stronger customer interaction—all essential knowledge for E1 Managing Finance in a Digital World.
Duration: 9m
Transcript
Every lesson comes with a full searchable transcript - included with the course.
Get the Strategic Business Leader course
All 101 video lessons, an AI Tutor in every lesson and lifetime access.
Already bought? Sign in