Change management

In this lesson

1. 0:00 Change management introduction and importance
2. 0:25 Lewin's three-stage change model explained
3. 1:36 Implementing change in practice
4. 2:53 Managing change using Lewin's framework
5. 4:19 Contextual factors influencing strategic change
6. 5:32 Power dynamics and change implications
7. 7:57 POPIT model for organisational change
8. 8:19 People engagement and resistance management
9. 9:26 Organisational structure and cultural alignment
10. 10:41 Processes and technology in change implementation

About this lesson

You'll discover the three essential stages of Lewin's model—unfreeze, change, and refreeze—and how to apply each stage practically, from creating urgency and engaging employees to embedding changes into your organisation's culture. You'll also explore the contextual factors that shape change processes, including power dynamics, timescales, organisational capacity, and readiness, so you can design a change approach that fits your specific situation. The lesson then introduces the POPIT model, which breaks down organisational change into five interconnected components: people, organisation, processes, and information technology. You'll learn why managing resistance is inevitable, how to align changes with your strategy and culture, and the importance of clear communication and monitoring throughout the change process. This content is directly relevant to strategic management papers and case study work, where demonstrating understanding of change management frameworks can significantly strengthen your answers and show examiner-level thinking about real-world implementation challenges.

Duration: 11m