Organisation portfolios

In this lesson

1. 0:00 BCG Matrix: Introduction and Overview
2. 2:01 Four Quadrants: Stars, Cash Cows, Question Marks, Dogs
3. 5:47 BCG Matrix Applied to ABC Phone Manufacturing
4. 8:26 Public Sector Portfolio Matrix Framework

About this lesson

You'll explore the BCG Matrix, which categorises businesses based on market share and growth rate, helping organisations decide where to invest, maintain, or divest. You'll also discover the public sector portfolio matrix, a tailored framework for analysing government and public services. The BCG Matrix divides your portfolio into four quadrants: stars (high growth, high share—invest to maintain position), cash cows (low growth, high share—harvest profits with minimal investment), question marks (high growth, low share—decide whether to invest or divest), and dogs (low growth, low share—consider divestment). Real-world examples like Tesla's electric vehicles as a star and Nokia's mobile phones as a dog illustrate how companies use this model to make strategic resource allocation decisions. The public sector portfolio matrix adapts this thinking for government and public sector contexts, categorising initiatives as public sector stars (high-priority successes), political hot boxes (sensitive, scrutinised projects), golden fleeces (resource-heavy with questionable value), and back drawer issues (neglected or deprioritised projects). Understanding both models equips you to analyse complex organisational scenarios and recommend targeted strategies for managing diverse business portfolios—exactly what SBL case studies demand.

Duration: 12m