E-business
You'll learn what e-business is and how digital technology transforms every part of an organisation's operations, from supply chain management to customer relationships. This lesson covers three core areas: e-business fundamentals and strategy, digital marketing, and supply chain integration.
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In this lesson
- 0:00 Welcome to E-Business Lesson 17
- 0:24 Defining E-Business and Key Components
- 1:46 E-Business Strategy and Implementation
- 3:09 E-Business Models and Organisational Types
- 5:01 Market Models and Revenue Structures
- 7:10 Information Technology Supporting E-Business
- 10:06 Technology Integration Across Porter's Value Chain
About this lesson
You'll explore different business models—from brick-and-mortar with online presence to pure-play e-business and click-and-mortar operations—and discover how information technology systems support each stage of Porter's value chain. By the end, you'll understand how to align digital technology with business objectives and recognise the IT systems that enable modern e-business success.
Duration: 11m
Transcript
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