Mendelow's Matrix

In this lesson

1. 0:00 Introduction to Mendelow's Matrix
2. 0:53 Understanding the two-by-two framework
3. 2:03 Four quadrant stakeholder categories
4. 4:21 Applying the model in SBL exams
5. 5:47 Stakeholder management case study

About this lesson

You'll discover the four stakeholder categories: minimal effort (low power, low interest), keep informed (high interest, low power), keep satisfied (high power, low interest), and key players (high power, high interest). Each category requires a different management approach, and you'll learn how to move beyond generic advice to recommend specific, actionable strategies that demonstrate exam-level thinking. The lesson walks you through a practical scenario involving shareholders, government regulators, and employees, showing how to classify each stakeholder and justify your reasoning with evidence from the case. You'll see why subjective assessment matters—it's not just about placing stakeholders in a quadrant, but understanding what factors determine their power and interest relative to the organisation. The key to scoring well in SBL is translating the model's guidance into concrete recommendations: instead of simply saying "keep them informed," you'll learn to specify actions like monthly strategic updates or formal consultation meetings. This approach transforms Mendelow's Matrix from a theoretical tool into a practical framework that examiners expect to see applied with confidence and clarity.

Duration: 8m