Types of strategic planning
You'll learn how strategic planning varies across different business contexts and discover the three-stage Johnson, Scholes and Whittington model that forms the foundation of strategic planning.
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In this lesson
- 0:00 Strategic planning by business size
- 0:37 Large business planning characteristics
- 1:17 Small business planning approach
- 2:05 Public sector strategic planning
- 3:04 Johnson Scholes Whittington framework
- 3:46 Strategic choice and competitive advantage
- 4:09 Strategy implementation and performance
About this lesson
This lesson explores why large organisations require more formal, structured approaches compared to smaller businesses, how public sector planning differs due to regulatory and stakeholder considerations, and how the strategic analysis, strategic choice, and strategic implementation framework guides effective strategy development. Understanding these distinctions and the core planning model is essential for Strategic Business Leader and other strategic modules, where you'll apply these concepts to real business scenarios.
Duration: 5m
Transcript
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