Competitive advantage
You'll learn how innovation creates competitive advantage and explore three key strategies: being a first mover to establish market leadership, leveraging disruptive innovation to challenge incumbents, and adopting a late mover approach to learn from others' mistakes.
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In this lesson
- 0:00 Disruptive technology and competitive advantage
- 1:06 Innovation as source of competitive advantage
- 2:38 First mover advantage explained
- 4:52 Business model innovation strategies
- 6:08 Disruptive innovation in practice
- 7:29 Late mover advantages and benefits
- 9:37 EV market entry case study
About this lesson
This lesson covers the Strategic Business Leader syllabus and uses real-world examples—from Apple's brand strength to the UK supermarket disruption by Aldi and Lidl—to show how organisations can differentiate themselves, build customer loyalty, and create barriers to entry. You'll discover the practical trade-offs between entering markets early versus waiting, with a detailed case study on electric vehicles that illustrates when each strategy works best. By understanding these competitive advantage mechanisms, you'll be equipped to analyse strategic decisions in your own exam scenarios and recognise how innovation drives sustainable business models.
Duration: 12m
Transcript
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