Strategic change

In this lesson

1. 0:00 Strategic change and business transformation
2. 0:53 Nokia case study: failed strategic adaptation
3. 2:14 Six leadership styles for managing change
4. 3:11 Participation and involvement in change
5. 4:11 Facilitation, support, and negotiation approaches
6. 5:20 Manipulation and coercion as final tactics
7. 7:04 Integrating multiple styles for successful change

About this lesson

This lesson explores how major strategic shifts—like new products, market repositioning, or technology adoption—are led by management and boards, often in response to external opportunities or threats. Through the real-world example of Nokia's failure to embrace smartphones, you'll see why organisations that don't adapt quickly lose competitive advantage. The video then breaks down six distinct leadership approaches to driving change: education and communication, participation and involvement, facilitation and support, negotiation and agreement, manipulation, and coercion. You'll discover that successful strategic change rarely relies on one style alone—senior leaders must actively manage the process and blend approaches depending on how willing employees are to embrace the shift. This foundational understanding of change management is essential for the Strategic Business Leader paper and prepares you for deeper exploration of this topic later in your studies.

Duration: 8m