Competitive advantage
In this lesson on competitive advantage, you'll learn how to evaluate strategic options and understand the key frameworks that help organisations build lasting competitive advantage.
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In this lesson
- 0:00 Strategic Choices: Overview and Framework
- 1:03 SAF Framework: Suitability, Acceptability, Feasibility
- 4:22 Porter's Generic Strategies for Competitive Advantage
- 6:30 Seven P's: Extended Marketing Mix for Services
- 8:27 Lock-in: Creating Customer Switching Barriers
- 10:10 Differentiation: Building Unique Competitive Advantage
About this lesson
You'll explore the SAF framework—a practical tool for assessing whether strategies are suitable, acceptable, and feasible—and Porter's generic strategies, which outline how organisations compete through cost leadership, differentiation, or focused market positioning. The lesson also covers how the extended marketing mix (7Ps), customer lock-in, and differentiation work together to create barriers to entry and strengthen competitive positioning. This content is essential for SBL, where you'll need to evaluate strategic choices and make recommendations based on these core concepts.
Duration: 10m
Transcript
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