Development opportunities
You'll learn how organisations develop and execute growth strategies using the Ansoff Matrix and various development methods. This lesson covers four core growth options—market penetration, product development, market development, and diversification—each with different risk levels and applications.
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In this lesson
- 0:00 Ansoff Matrix and growth strategies
- 1:18 Market penetration explained
- 2:26 Product development strategy
- 3:13 Market development and diversification
- 4:01 Types of diversification overview
- 6:10 Diversification opportunities and challenges
- 9:02 Internal development and organic growth
- 10:04 Business combinations and mergers
- 11:38 Partnering methods and strategic alliances
About this lesson
You'll also explore how companies can pursue these strategies internally through organic development or externally through business combinations, partnerships, licensing, franchising, and strategic alliances. Understanding these development opportunities is essential for SBL case studies, where you may need to recommend appropriate growth strategies based on a company's market position and resources.
Duration: 15m
Transcript
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