Strategic drift
You'll learn what strategic drift is, why it happens, and how to spot it in real organisations. Strategic drift occurs when a company's actual strategy gradually diverges from its intended strategy, usually because it hasn't adapted to changes in its external environment or internal capabilities.
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In this lesson
- 0:00 Understanding strategic drift
- 0:56 Impact and real-world example
- 2:30 Causes of strategic drift
- 3:51 Mitigating strategic drift
- 5:14 Innovate Tech case study
- 6:08 Recommended solutions and implementation
About this lesson
In this lesson, you'll explore the causes—from resistance to change and unclear vision to environmental turbulence—and discover practical ways to mitigate it, including continuous environmental monitoring, building an adaptable culture, and regular strategy reviews. You'll also work through a realistic case study of a tech company losing competitive advantage due to strategic drift, and develop recommendations to help it realign and recover.
Duration: 7m
Transcript
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