SWOT analysis
In this lesson, you'll learn how to identify and analyse the internal factors that shape your organisation's competitive position—specifically your strengths and weaknesses as part of a SWOT analysis.
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In this lesson
- 0:00 SWOT Analysis: Strengths and Weaknesses
- 0:27 Identifying Organisational Strengths
- 1:14 Assessing Business Weaknesses
- 2:01 Common Weakness Examples
About this lesson
You'll discover how to recognise genuine competitive advantages (such as brand reputation, financial position, workforce capability, or operational efficiency) and honestly assess areas where your business falls short, including limited market presence, outdated technology, lack of differentiation, talent gaps, or financial constraints. This internal analysis is crucial for strategic planning across CIMA and ACCA qualifications, helping you build strategies that leverage what you do well whilst addressing critical weaknesses. By the end, you'll be able to distinguish between real strengths and average capabilities, ensuring your strategic recommendations are grounded in honest, realistic assessment.
Duration: 2m
Transcript
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