Internal resources

In this lesson

1. 0:00 Internal Resources and Strategic Capability
2. 0:40 Understanding Strategic Capability Definition
3. 1:34 Key Elements of Strategic Capability
4. 4:04 Threshold Resources and Competencies
5. 5:35 Unique Resources and Competitive Advantage
6. 7:29 Core Competencies and Market Leadership
7. 8:52 Applying Core Competencies to ABC Corporation

About this lesson

This lesson breaks down the key elements that create competitive advantage: the tangible and intangible resources you have, the competencies you're genuinely strong at, and how these combine to form strategic capability. You'll explore the difference between threshold resources (the basics you need to operate) and unique resources (the rare, valuable assets that set you apart), then apply this framework to analyse real organisations like Apple, Amazon and Tesla. By understanding strategic capability, you'll be equipped to conduct a thorough internal analysis before developing strategy. The lesson uses practical examples to show how companies leverage their distinctive strengths—whether that's brand reputation, innovative design, logistics networks or technological expertise—to build sustainable competitive advantage. This directly supports your exam preparation for strategic modules, where you'll need to evaluate organisations' internal positions and explain how their capabilities align with market opportunities.

Duration: 10m